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世界杯的中国作用力

来源: 南方日报网络版     时间: 2019年09月18日 10:46:17
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(对)(此)(,尼)(尔)(森)(的)(推)(测)(是)(,中)(国)(企)(业)(的)(这)(一)(行)(为)(可)(以)(看)(作)(是)(在)(幕)(后)(推)(动)(国)(家)(发)(展)(足)(球)(运)(动)(,吸)(引)(来)(自)(全)(世)(界)(的)(注)(意)(力)(,当)(然)(也)(包)(括)(国)(际)(足)(联)(。人)(们)(普)(遍)(预)(测)(中)(国)(会)(在)(未)(来)(申)(办)(世)(界)(杯)(,而)(且)(计)(划)(在)(2020年)(前)(建)(造)(7万)(块)(足)(球)(场)(地)(。
英)(国)(索)(尔)(福)(德)(大)(学)(体)(育)(营)(销)(教)(授)(西)(蒙)(·查)(德)(威)(克)((SimonChadwick)在)(接)(受)(采)(访)(时)(表)(示)(,因)(为)(将)(国)(际)(足)(联)(看)(作)(是)(一)(个)(有)(毒)(的)(品)(牌)(,很)(多)(西)(方)(公)(司)(都)(与)(之)(划)(清)(界)(限)(,中)(国)(正)(是)(抓)(住)(了)(这)(样)(的)(机)(会)(。对)(于)(道)(德)(与)(组)(织)(方)(面)(的)(问)(题)(,中)(国)(与)(西)(方)(世)(界)(有)(着)(不)(同)(的)(衡)(量)(标)(准)(。
不)(过)(从)(长)(远)(来)(看)(,世)(界)(杯)(的)(价)(值)(不)(会)(受)(到)(来)(自)(国)(际)(足)(联)(的)(更)(多)(牵)(绊)(,存)(在)(一)(些)(波)(动)(也)(是)(正)(常)(表)(现)(。总)(的)(来)(说)(,国)(际)(足)(联)(在)(俄)(罗)(斯)(世)(界)(杯)(周)(期)(的)(总)(收)(入)(是)(韩)(日)(世)(界)(杯)(周)(期)(的)(两)(倍)(多)(。在)(新)(的)(卡)(塔)(尔)(周)(期)(,国)(际)(足)(联)(自)(然)(期)(待)(着)(更)(高)(数)(量)(级)(的)(收)(入)(增)(长)(,这)(需)(要)(一)(些)(中)(东)(品)(牌)(的)(支)(持)(,毕)(竟)(世)(界)(杯)(来)(到)(阿)(拉)(伯)(世)(界)(的)(机)(会)(并)(不)(多)(。这)(也)(就)(回)(到)(了)(之)(前)(所)(说)(的)(世)(界)(杯)(商)(业)(地)(域)(性)(问)(题)(,这)(是)(国)(际)(足)(联)(面)(对)(收)(入)(增)(长)(问)(题)(必)(须)(要)(考)(虑)(的)(方)(面)(。
对)(于)(世)(界)(杯)(现)(在)(表)(现)(出)(来)(的)(商)(业)(地)(域)(性)(,国)(际)(足)(联)(首)(席)(商)(务)(官)(菲)(利)(普)(·勒)(弗)(洛)(克)((PhilippeLeFloc’h)表)(达)(了)(另)(一)(个)(层)(面)(的)(观)(点)(,他)(并)(不)(认)(同)(中)(国)(企)(业)(只)(是)(在)(填)(补)(西)(方)(品)(牌)(留)(下)(来)(的)(空)(缺)(这)(一)(说)(法)(。在)(他)(看)(来)(,俄)(罗)(斯)(世)(界)(杯)(的)(整)(体)(赞)(助)(遇)(冷)(还)(是)(受)(到)(了)(世)(界)(经)(济)(大)(环)(境)(的)(影)(响)(。总)(的)(来)(说)(,世)(界)(经)(济)(的)(风)(向)(在)(改)(变)(,而)(赞)(助)(世)(界)(杯)(又)(是)(一)(项)(巨)(大)(投)(资)(,这)(迫)(使)(很)(多)(企)(业)(做)(出)(取)(舍)(。
亚)(洲)(,特)(别)(是)(中)(国)(正)(在)(成)(为)(世)(界)(经)(济)(新)(的)(中)(心)(,而)(中)(国)(企)(业)(正)(在)(寻)(找)(与)(世)(界)(沟)(通)(的)(载)(体)(,以)(全)(球)(化)(的)(足)(迹)(来)(推)(动)(世)(界)(经)(济)(的)(发)(展)(。中)(国)(企)(业)(在)(世)(界)(杯)(上)(的)(亮)(相)(还)(处)(于)(起)(步)(阶)(段)(,在)(巴)(西)(世)(界)(杯)(上)(,太)(阳)(能)(电)(池)(板)(制)(造)(商)(英)(利)(绿)(色)(能)(源)(成)(为)(中)(国)(第)(一)(个)(世)(界)(杯)(赞)(助)(商)(。四)(年)(之)(后)(,7家)(中)(国)(企)(业)(都)(与)(世)(界)(杯)(建)(立)(了)(联)(系)(,其)(中)(不)(乏)(万)(达)(这)(样)(的)(国)(际)(足)(联)(最)(高)(级)(别)(赞)(助)(商)(。
勒)(弗)(洛)(克)(还)(认)(为)(,中)(国)(企)(业)(渴)(望)(学)(习)(、扩)(张)(和)(发)(展)(,当)(然)(也)(希)(望)(助)(力)(中)(国)(足)(球)(的)(发)(展)(,这)(也)(是)(国)(际)(足)(联)(想)(看)(到)(的)(局)(面)(。万)(达)(体)(育)(CEO杨)(恒)(明)(也)(支)(持)(勒)(弗)(洛)(克)(的)(观)(点)(,他)(承)(认)(该)(公)(司)(的)(重)(要)(目)(标)(之)(一)(就)(是)(推)(动)(中)(国)(足)(球)(和)(体)(育)(产)(业)(的)(发)(展)(。俄)(罗)(斯)(世)(界)(杯)(释)(放)(出)(了)(积)(极)(的)(信)(号)(,未)(来)(会)(有)(更)(多)(的)(追)(随)(者)(加)(入)(进)(来)(,中)(国)(体)(育)(必)(然)(会)(因)(此)(获)(益)(。
中)(国)(在)(某)(种)(程)(度)(上)(推)(动)(了)(俄)(罗)(斯)(世)(界)(杯)(的)(成)(功)(,这)(也)(超)(出)(了)(足)(球)(范)(畴)(。世)(界)(杯)(不)(仅)(为)(俄)(罗)(斯)(带)(来)(了)(超)(过)(10万)(名)(中)(国)(游)(客)(,它)(通)(过)(电)(视)(转)(播)(制)(造)(的)(影)(响)(力)(更)(是)(让)(全)(世)(界)(震)(惊)(。仅)(仅)(是)(有)(法)(国)(、巴)(西)(和)(西)(班)(牙)(参)(加)(的)(三)(场)(1/8决)(赛)(,单)(场)(收)(视)(峰)(值)(都)(超)(过)(了)(5000万)(,这)(也)(引)(来)(国)(际)(足)(联)(在)(官)(方)(微)(博)(上)(的)(声)(声)(赞)(叹)(。
与)(之)(相)(对)(的)(是)(,俄)(罗)(斯)(世)(界)(杯)(在)(美)(国)(的)(收)(视)(情)(况)(惨)(不)(忍)(睹)(。由)(于)(美)(国)(未)(能)(进)(入)(俄)(罗)(斯)(世)(界)(杯)(决)(赛)(圈)(,美)(国)(民)(众)(对)(于)(世)(界)(杯)(也)(兴)(趣)(大)(减)(。据)(尼)(尔)(森)(的)(数)(据)(显)(示)(,相)(比)(于)(巴)(西)(世)(界)(杯)(,福)(克)(斯)(体)(育)(的)(世)(界)(杯)(总)(收)(视)(人)(次)(缩)(水)(42%。当)(然)(,我)(们)(也)(不)(能)(忽)(视)(数)(字)(媒)(体)(对)(受)(众)(的)(分)(流)(。
杨)(恒)(明)(认)(为)(,本)(届)(世)(界)(杯)(让)(中)(国)(和)(中)(国)(球)(迷)(以)(前)(所)(未)(有)(的)(方)(式)(拥)(抱)(了)(这)(项)(赛)(事)(,对)(于)(中)(国)(体)(育)(而)(言)(,这)(是)(改)(变)(游)(戏)(规)(则)(的)(重)(要)(时)(刻)(。它)(为)(中)(国)(嵌)(入)(一)(种)(更)(有)(针)(对)(性)(的)(足)(球)(文)(化)(,这)(会)(在)(各)(个)(层)(面)(激)(发)(中)(国)(的)(足)(球)(产)(业)(,从)(草)(根)(、青)(训)(到)(顶)(层)(的)(职)(业)(足)(球)(。中)(国)(足)(球)(正)(在)(迈)(进)(一)(个)(新)(时)(代)(,而)(中)(国)(球)(迷)(也)(不)(会)(仅)(仅)(满)(足)(于)(简)(单)(的)(观)(赛)(需)(求)(。
瞄)(准)(下)(一)(代)(,这)(是)(中)(国)(足)(球)(更)(为)(现)(实)(的)(目)(标)(,也)(应)(该)(是)(与)(足)(球)(建)(立)(联)(系)(的)(中)(国)(企)(业)(最)(为)(关)(注)(的)(点)(。在)(今)(年)(的)(世)(界)(杯)(上)(,万)(达)(让)(384名)(年)(龄)(在)(12到)(17岁)(之)(间)(的)(孩)(子)(有)(机)(会)(在)(世)(界)(杯)(的)(舞)(台)(上)(担)(任)(旗)(手)(,这)(就)(是)(非)(常)(特)(别)(的)(经)(历)(。在)(未)(来)(,注)(定)(有)(更)(多)(企)(业)(以)(各)(种)(新)(鲜)(的)(方)(式)(参)(与)(到)(足)(球)(产)(业)(中)(来)(,这)(就)(是)(世)(界)(杯)(为)(中)(国)(足)(球)(带)(来)(的)(机)(会)(。
其)(实)(这)(也)(可)(以)(看)(作)(是)(世)(界)(杯)(的)(中)(国)(地)(域)(性)(表)(征)(。世)(界)(经)(济)(东)(风)(劲)(吹)(,国)(际)(足)(联)(也)(在)(不)(自)(觉)(地)(远)(离)(西)(方)(,这)(更)(像)(是)(适)(者)(生)(存)(的)(自)(然)(选)(择)(。总)(而)(言)(之)(,世)(界)(杯)(之)(于)(亚)(洲)(,之)(于)(中)(国)(,已)(经)(被)(赋)(予)(了)(更)(深)(层)(次)(的)(意)(义)(。
声)(明)(:配)(图)(除)(署)(名)(外)(均)(来)(自)(网)(络)(,禹)(唐)(体)(育)(原)(创)(文)(章)(未)(经)(同)(意)(不)(得)(转)(载)(,转)(载)(/合)(作)(请)(加)(禹)(唐)(微)(信)(小)(助)(手)(,微)(信)(号)(:yutangxzs
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